stuart hall says nothing has a fixed meaning, open to interpretation
different media outlets present stories in different ways due to bias
not one headline is 100% accurate
stereotypes caused by fictional media
old fashioned view points affect people’s views today
reality to mediation to media
mediation is the filter that really goes through on its way to being represented in a media product. media producers are therefor mediators.
richard dyer, posed a few questions when analysing media representation in general
what sense of the world is it making
what does it imply
who is it speaking to?
stereotypes are a useful shorthand
stereotypes are exaggerated, oversimplified representation of a type of person. example, flamboyant gay
stereotypes are used in short hand media to present a character as a certain type of person
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