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D1 How does my script meet requirements

 For the brief I have identified 3 main points that I should have hit in order for my script to have been a success. 

- is it able to create interest amongst my target audience (15 -21)?

- is it able to promote my TV show well?

- is it within the time Fram of 10 - 15 minutes?

Genre/conventions 

All TV drama shows are episodic in nature, they all linked via an overarching story with character arcs and story arcs. My script is no different. To create the "Drama" element of my story there must be conflict, something that characters disagree on, in this instance it is the discovery of oil on a farmers land that pushes the story and conflict in my show. Since it is a historical drama my show must include historical elements, such as the outfits and locations. my show includes both.

The conflict in my show is created through the discovery of oil on an old mans farm. the entrepreneur who discovered the oil is hell bent on owning the land in order to extract the oil and become rich. The overrating theme throughout the whole show is how greed corrupts men. 

Narrative theory 

Todorovs theory states that most stories normally follow 5 different stages; equilibrium, disruption, recognition of disruption, repair and finally new equilibrium. 

My script follows this theory exactly, from the equilibrium being James and Oliver trying to make their way in the world, the disruption and recognition of disruption being the discovery of oil on Alfreds farm, the repair being James and Olivers attempts to buy the farm off Alfred and ending in James hooting him, the new equilibrium being James facing justice at the hands of Oliver. 

Character types and arc

my character types are subverted. for example the protagonist we fellow, James, exhibits more antagonist decisions. His backstory reveals his ruthless nature to survive, his selfishness when trying to buy the land off Alfred and his psychopathic actions when he kills Alfred. in many respects he is much like Walter White from Breaking Bad. this makes Alfred the antagonist and foil to James, the elderly man who thinks he lost his son in the First World War but in fact was killed at the hands of James. 

The major arc in my show is one of loyalty. Oliver, James' assistant, is first shown to be completely loyal to James, through thick and thin. he accompanies him everywhere and is really a sort of Yes-Man to James. as the series goes on however, Oliver becomes distanced to James as his actions become more irrational and dangerous. The arc ends in Oliver killing James. The second major arc in my show is of greed, and how it turns men into monsters. this can be seen from James's perspective. we see him as an officer in the British army. his rise through the ranks and how the prospect of bigger promotions and medals sees him take bigger and bigger risks. this translates over to civilian life when he discovers the oil. believing its his way to becoming rich, the oil consumes his though process and clouds his judgement, causing him to make irrational decisions and eventually gets himself killed. 

Audience pleasures 

Th traget audience of the programme is anyone between he ages of 15- 21 years of age. this is the barrier set by the BBC. Admittedly this is tricky to accomplish at first glance as most 15 -21 year olds aren't that interested in history. but this can be worked around with a good script, lots of conflict and deep character studies. 

An issue that rose up early on is that many of my characters aren't close to the ages of my target audience. this was solved by creating conflict that my target audience may have encountered, so the ages didn't really matter, their experiences do however. 

Setting 

my extract is set during the beginning stages of the battle of the somme during the First World War. due to the area and time frame of where the episode takes place all actors will be wearing military clothing, carrying military themed props and walking in dirty, rat filled trenches. Each new location is introduced via a scene heading explaining where the scene is and what time it takes place at. Since the episode is only utilising a small amount of sets its easy for the audience to keep track of what's going on and where the characters are at a given moment. 

Legal and ethical 

due to the setting of my script and the time location it seemed fitting to include swearing in the dialogue, this makes sense and these soldiers live under the fear of death everyday, swearing is their way of blowing off steam, it also makes the dialogue feel more natural and gritty. the amount of swearing shouldn't be enough to bring the show above a BBFC rating of 15. 

there is scenes of shooting and death, especially in this particular episode, which may effect the rating, but the lack of any sexual scenes ore drug taking should mitigate this and allow the rating to not exceed 15. 

legal issues such as defamation aren't a problem in my script or show as all my characters are fictionalised and are of my own creation. 

Screen duration 

My final script is 11 pages long, including the title page. the perfectly meets the brief of 10 pages minimum and equates to around 10 minutes of footage, although I can definitely see it  breaching 15 or even 20 minutes of footage. that said, a lot happens in the 10 pages, meaning that theres no chance that the audience will get bored 

D2 technical and aesthetics

Met the brief? 

The brief stated that campaign must follow the codes and conventions and follow legal regulations. the standard broadcast properties are 25 frames per second with 48khz audio . I chose to export the trailer at  these exact settings in order to meet the client brief. 

 Technical

Trailer is up to broadcast standards, with the resolution being 1920x1080. the frame rate is 25fp

radio trailer 

poster. use adobe designer 

social media. used instagram mock up to show the 

Aesthetic

D1 Legal and ethical constraints within my campaign

For the advertising campaign to be both successful and legal I had to follow the principles and rules set by ASA, the advertising standards agency. There are reach only 2 "codes of practice" when it comes to advertising. the BCAP, broadcast committee of advertising practice, these guys deal with all broadcast media. the second is CAP, committee of advertising practice, these people cover all non broadcast media such as newspapers or online media. 

The checklist Staes that my advert must accurate, legal, decent, truthful, honest and socially responsible. 

Accurate?

when talking about accuracy in advertisements its really only asking whether the advert looks the same as the finished product. now from a certain point of view one could argue that my advert is not an accurate representation to my show, because I used a video-game in order the create a location and setting I believed whas fitting to my script. this isn't a problem if the rest of the show is produced and filmed the same way, which would admittedly be cheaper to produce. 

Legal and Decent?

For an advert to be considered legal it must not infringe on copyright, slander someone's name, use audio or visuals without permission. my adverts don't cross any of these lines. each characters of mine is original and is not copied from anyone. No one is intentionally slandered in my Trailers or posters and all audio visual elements are my own, created by me or sourced off a copyright free website such as pixabay. as mentioned before, the only breach of copyright is the shawshank redemption backing theme for both my radio and "all along the watchtower2 by Jimmy Hendrix in my tv trailer but this can easily ratified, so its not that big of an issue. 

Decent 

For an advert to be considered "Decent" it can not be irresponsible or harmful. my adverts are neither. it does not encourage illegal or harmful activities, gambling or drug use. theres no need for any of those taboo subjects in my trailer or show as it just wouldn't fit in with the narrative and story I was trying to tell. 

Truthful, honesty and social responsibility 

My advertising campaign Is completely honest. it makes no statement that could be exposed as lies. the lack of dialogue in the show makes it less likely that I would have breached the checklist rules. If I do continues using the video game as the way to film the actual show then all of my adverts will have been entirely honest. no information was withheld, no false claims were made. the adverts are clean.

Social responsibility 

my advertising campaign is entirely socially responsible. no racial/sexist stereotypes were made, there was just no need for it. gender dynamics didn't matter as there was only a few seconds of footage where a man was on screen. no class bashing occurred, nor was there anything that could be considered offensive to literally anyone. No case can be made that I singled out a theory and didn't adapt the advertisement to fit it as I ignored all theory's such as Laura Mulveys male gaze theory as it just doesn't apply to my show and Stuart halls representation theory for the same reason it was never my intention to create something with those themes in as it just wouldn't makes sense in my story. 

M1 evaluate cross media campaigns NEED TO DO THE MEDIA LANGUAGE SIDE

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IMPROVEMENTS

MESSAGE OF THE CAMPAIGN?

CHOICE OF MEDIA?

In terms of Media choice for advertising both Companies use the same platforms. Both make use of TV Ads, Posters and social media as seen below. this isn't uncommon from both companies as all these forms of advertising, especially social media, are able to reach a large group of people for a relatively low price. TV adverts from both companies have been dying out over the years so we may see a large shift towards Online advertising. 

PUT EXAMPLES HERE

STYLE

Battlefields style has deferred throughput the years, for example the font used in 2016s Battlefield 1 was Futura, whilst Battlefield 2042s font was BF Modernista - a completely different Font, which made sense due to the time period if which both games take place in. Battlefields colours on the other hand have largely stayed the same throughout most of their games, keeping the colour scheme in a largely dark blue tone with bright orange to help contrast the colours. 

Call of duty on the other hand has kept its font the same through most of its game releases. The brand name, Call Of Duty, uses the exact same font or a variation of the font for the last 20 years, That being the Sans-Serif Typeface, whilst the actual name of the game (I.e World At War) uses a separate font for each game. COD Black Ops One uses the tried and tested Sans-Sarif Typeface for the brand name whilst the name of the game, black ops one, uses a font called Poligon, a font most used by the Military. 

MEDIA LANGUAGE?

APPROACH

Both Brands used celebrity endorsements to promote their respective products. EA used Snoop Dogg when marketing Battlefield 1 whilst Call Od Duty also used Snoop Dogg when marketing Ghosts. For the most part both companies heavily rely on traditional advertising approaches such as posters, tv adverts and social media promotion. 

CALL TO ACTION

Both companies are hoping that reactions to their products will be positive. Both companies are looking for people to share the adverts and generate interest which will hopefully generate pre orders and sales. both companies actively look for feedback but don't necessarily act on the advice they are given. 

CONCLUSION

For the most part the messages both brands put forward stay the same. Battlefield almost always uses a dark blue colour palate with orange and red on their promotional material, COD always uses the Poligon font for the titles of their games. Both companies share the dark themes that are present throughout their games. 

M3 codes and conventions

 Radio trailer 

The first convention I have adhered to is the title sequence in the trailer . this is an important convention as it makes the audience aware of what the show is actually called. another convention present is the date being displayed. this is crucial as it lets viewers know when the show is actually being released.

Another convention used is voice over (provided by Thomas Abel) which. alongside dialogue clips from the show, helps generate interest and gives small snippets of info on each characters motives and emotions. 

The soundtrack used, Jimi Hendrix's All alone the watchtower is used to great effect, if I do say so myself,  as it helps build emotion and excitement. the fact that the video is edited in such a way so that every time a beat is played the scene moves on makes the trailer look incredibly clean and professional. In addition to all this, The BBC logo is present on the end of the trailer

Radio Trailer

The radio trailer uses the same dialogue as the TV trailer but its soundtrack is different, Instead of all along the watchtower playing in the background, the shawshank redemption theme has replaced it. This gave the radio trailer a different feel in comparison to my tv trailer as the music was darker and more brooding. 

The radio trailer is without a tagline, a decision I made myself as I felt that it is an unnecessary addition. the VoiceOver remains the same though as its the only way to announce the name of the show swell as the date in which it comes out. I didn't include the platforms in which the show would be released, in hindsight I really should've done this as it can clear up any misconceptions and only takes 2 minutes to implement 

For the trailer soundtrack I downloaded the entire theme to shawshank redemption and cut it down to suite the length of the trailer. Issues arose when I realised that the soundtrack was louder then the dialogue so that had to be readjusted. 

Poster

My TV show poster has the name of the show in full view. it also has a black and white main image of an oil pump in the background that I edited myself. the oil pump was sourced off a copyright free website.  The poster is meant to be viewed in a landscape view. the poster also has the date of the shows premier which helps alert potential viewers as to when they should tune in. 

The font I used is from affinity designer and is coloured yellow to signify the Gold part of the title and is rusted to give a sort of industrial feel to the poster. 

I didn't include any pictures of the cast in the poster as I feel that it gives it more mystery and generates more interest if its just a singular oil pump by itself. adding actors into the mix would only complicate matters. 

I also added the BBC3 Logo to the bottom left of the poster in order to let viewers know what channel it would be one. I opted to not include reviews on the poster as I feel it takes away rom the mystery of the lone oil pump

Social Media post

The mock social media post I created helps people visualise what an actual post about the show may look like in the future. I used the landscape poster because more info can be shown along the image, the issue with portrait is that the main title and date would be cramped against each other and may only sere to distract people from the main image 

The comment made by the Black Gold social media team gives the title and the date of the show, just to Clear up any unwanted confusion that the main poster may have caused. 

As with the other platforms I chose not to include a tagline and minimal additions to the poster. this helps keep the focus on the main image swell as the title and the date for when the show comes out. I felt like the tagline would only serve to cheapen my poster. 

M2 Unit 20 justify the planned components by targeted media sector ADD IMAGES FROM YOUGOV TO ILLUSTRATE POINTS

 TV Trailer

- played on BBC 1 and 3 Channel as-well as on BBC Player on evenings, primarily Sunday and Monday nights. played on YouTube 24/7

I have chosen YouTube for one singular reason; 2.1 billions people use YouTube a month. 694,00 hours are watched every minute and on almost every video there are ads, so advertising my TV show on YouTube is bound to reach some potential viewers. YouTube is the best advertising platform there is. Most young people use YouTube and those that don't will be exposed to my shows adverts through other means. The BBC do have YouTube channels such as BBC3 and BBC 2 which is where they put up clips of their shows, but they don't actually place ads before videos. this hasn't really changed their viewing figures so its of no real importance if i advertise that way or not. Suitable for my target audience because 15 -21 year olds make up the vast majority of YouTube viewers, so it stands to reason that a decent chunk of those viewers will actively look at my advert. 

on top of YouTube, I will be advertising on BBC 1 and 3 as they also attract a large audience, it may also be cheaper as I'm going through another department in the BBC. its also convent for viewers as they can simply switch over when the series is released. the adverts will be released on evenings and will play primarily on Sunday and Monday nights as that's when most people are inside in the evenings, therefore maximising the amount of viewers that are exposed to my show. BBC themselves use your own platform to advertise their shows and its been very successful for the last 60 years, so why change it if its not broken? Suitable for my target audience because, despite its fall In viewership, is still heavily used by 15 -21 year olds. 

Radio Trailer

- played on BBC 1, 2. 3 Radios, and Spotify mainly during commuting hours in the morning and afternoon to maximise the amount of listeners as they'll all be commuting to work. Definity wont be as useful as advertising on YouTube or the BBC channels as not many 15 -21 year olds will be listening to the radio. 

Poster 

on the side of bus depot, outside supermarkets, really anywhere where youths are present. Buses work well as there always about, the same with posters at bus stations. posters are youth centers, swimming pools and at train stations, basically anywhere where my target audience is normally present this is probably the cheapest option besides a social media post which means that we can put alot of them out, therefore increasing the total amount of people who may watch my show. Suitable for the target audience because the chances that my TA sees even one poster is extremely high. 

Social Media Post

As mentioned previously, its the cheapest and most effective way of advertising my show. an Instagram or tiktok account can be set up within minutes and is used by hundreds of millions of people all across the world. the majority of users also happen to be between the ages of 15 - 21. The BBC uses all platforms associated with social media except for Snapchat and every post is normally viewed by tens of thousands of people so lack of interest or exposure is definitely not a problem.  

P3 Social media plan NEEDS WORK

 For my social media post i will use a website called zeoob. the website essentially creates fake social media posts, (TikTok, Instagram etc) with pictures and text that you've put on yourself. im planning on using the Instagram layout for my post and will be using my radio trailer background as the post because its simple, it bring the point across and its consistent with my TV show's branding. ill use the Black Gold name as the name of the account and add a substantial amount of likes (possibly in the hundreds of thousands) to really sell the excitement and hype that surrounds my show.

The reason as to why ill be using Instagram instead of Facebook is that more younger people use Instagram whereas Facebook is aimed towards more middle aged people, the exact demographic that i am not targeting, it'd be a waste of precious time and resources if i was to choose Facebook. 

P4 Completed TV trailer

 Asset Table

TV Trailer write up

My TV Trailer was filmed using a video game, Arma 3. I had hoped to use physical actors but I deemed it too hard to work. schedule mixups and a lack of motivation on the actors side led me to change tactics. In Arma 3 I used the scenario builder within the game to place the House, the fences, the oilspill and the character. this proved to be incredibly easy to do. since Arma 3 is a Military simulation game the scenes involving the First World War were incredibly easy to create. all I had to do was place some already established units on a generic map, code them with orders to fire at any specific target. I then altered the in game time to around 2am and let the scenario take place. the repeated the process fro another of the scenes involving a machine gun. the time I altered the time to around 7pm. 

To record these scenes I used Nvidia Shadowplay, a program which screen records gameplay easily and then I moved the finished files to Final Cut Pro. since I was unfamiliar with Final Cut Pro I decided it best to switch to Filmora 10, another video editing software. I added music from YouTube, sound effects and VoiceOver from James, George and Thomas. when I exported the movie however a watermark appeared over the bottom third of the screen. there was nothing I could do about this but if I had the time I would definitely go back and remove the watermark 

p4 social media post

I used zeoob to create my mock up instagram post, importing the Black Gold poster in as the main image in the post and using it as the profile picture. the caption to the post reveals the name of the show and the date in which it comes out 

The main image is meant to tease the audience, releasing small snippets of the shows themes and plot. It is my hope that audiences will tune into the show on its premier with understanding of the groundwork of my show. 

I havent included the tagline as i want to be as minimalist of possible, only including the name and date in which the show comes out. this allows me to release the tagline at a later date, making sure that audiences are kept strung along until the premier. I believe this is a solid move on my part as if interest dies down before my show even comes out then the project will be considered a failure