M1 evaluate cross media campaigns NEED TO DO THE MEDIA LANGUAGE SIDE

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IMPROVEMENTS

MESSAGE OF THE CAMPAIGN?

CHOICE OF MEDIA?

In terms of Media choice for advertising both Companies use the same platforms. Both make use of TV Ads, Posters and social media as seen below. this isn't uncommon from both companies as all these forms of advertising, especially social media, are able to reach a large group of people for a relatively low price. TV adverts from both companies have been dying out over the years so we may see a large shift towards Online advertising. 

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STYLE

Battlefields style has deferred throughput the years, for example the font used in 2016s Battlefield 1 was Futura, whilst Battlefield 2042s font was BF Modernista - a completely different Font, which made sense due to the time period if which both games take place in. Battlefields colours on the other hand have largely stayed the same throughout most of their games, keeping the colour scheme in a largely dark blue tone with bright orange to help contrast the colours. 

Call of duty on the other hand has kept its font the same through most of its game releases. The brand name, Call Of Duty, uses the exact same font or a variation of the font for the last 20 years, That being the Sans-Serif Typeface, whilst the actual name of the game (I.e World At War) uses a separate font for each game. COD Black Ops One uses the tried and tested Sans-Sarif Typeface for the brand name whilst the name of the game, black ops one, uses a font called Poligon, a font most used by the Military. 

MEDIA LANGUAGE?

APPROACH

Both Brands used celebrity endorsements to promote their respective products. EA used Snoop Dogg when marketing Battlefield 1 whilst Call Od Duty also used Snoop Dogg when marketing Ghosts. For the most part both companies heavily rely on traditional advertising approaches such as posters, tv adverts and social media promotion. 

CALL TO ACTION

Both companies are hoping that reactions to their products will be positive. Both companies are looking for people to share the adverts and generate interest which will hopefully generate pre orders and sales. both companies actively look for feedback but don't necessarily act on the advice they are given. 

CONCLUSION

For the most part the messages both brands put forward stay the same. Battlefield almost always uses a dark blue colour palate with orange and red on their promotional material, COD always uses the Poligon font for the titles of their games. Both companies share the dark themes that are present throughout their games.