M3 codes and conventions

 Radio trailer 

The first convention I have adhered to is the title sequence in the trailer . this is an important convention as it makes the audience aware of what the show is actually called. another convention present is the date being displayed. this is crucial as it lets viewers know when the show is actually being released.

Another convention used is voice over (provided by Thomas Abel) which. alongside dialogue clips from the show, helps generate interest and gives small snippets of info on each characters motives and emotions. 

The soundtrack used, Jimi Hendrix's All alone the watchtower is used to great effect, if I do say so myself,  as it helps build emotion and excitement. the fact that the video is edited in such a way so that every time a beat is played the scene moves on makes the trailer look incredibly clean and professional. In addition to all this, The BBC logo is present on the end of the trailer

Radio Trailer

The radio trailer uses the same dialogue as the TV trailer but its soundtrack is different, Instead of all along the watchtower playing in the background, the shawshank redemption theme has replaced it. This gave the radio trailer a different feel in comparison to my tv trailer as the music was darker and more brooding. 

The radio trailer is without a tagline, a decision I made myself as I felt that it is an unnecessary addition. the VoiceOver remains the same though as its the only way to announce the name of the show swell as the date in which it comes out. I didn't include the platforms in which the show would be released, in hindsight I really should've done this as it can clear up any misconceptions and only takes 2 minutes to implement 

For the trailer soundtrack I downloaded the entire theme to shawshank redemption and cut it down to suite the length of the trailer. Issues arose when I realised that the soundtrack was louder then the dialogue so that had to be readjusted. 

Poster

My TV show poster has the name of the show in full view. it also has a black and white main image of an oil pump in the background that I edited myself. the oil pump was sourced off a copyright free website.  The poster is meant to be viewed in a landscape view. the poster also has the date of the shows premier which helps alert potential viewers as to when they should tune in. 

The font I used is from affinity designer and is coloured yellow to signify the Gold part of the title and is rusted to give a sort of industrial feel to the poster. 

I didn't include any pictures of the cast in the poster as I feel that it gives it more mystery and generates more interest if its just a singular oil pump by itself. adding actors into the mix would only complicate matters. 

I also added the BBC3 Logo to the bottom left of the poster in order to let viewers know what channel it would be one. I opted to not include reviews on the poster as I feel it takes away rom the mystery of the lone oil pump

Social Media post

The mock social media post I created helps people visualise what an actual post about the show may look like in the future. I used the landscape poster because more info can be shown along the image, the issue with portrait is that the main title and date would be cramped against each other and may only sere to distract people from the main image 

The comment made by the Black Gold social media team gives the title and the date of the show, just to Clear up any unwanted confusion that the main poster may have caused. 

As with the other platforms I chose not to include a tagline and minimal additions to the poster. this helps keep the focus on the main image swell as the title and the date for when the show comes out. I felt like the tagline would only serve to cheapen my poster.