What is the brief?
to create a cross media advertising campaign for BBC3 TV to promote their new TV Drama series. The campaign must have at least 3 different platforms in which to advertise from and be done by the 7th of April 2023. every component must be comply with copyright laws and all the relevant legislation. The overall budget the team has to work with is £15000
what are the aims of the brief?
The aim of the brief is to persuade viewers to watch the show and to raise awareness of the BBC3 brand amongst young people.
what drama series will you be advertising and what are the key things that are likely to appeal to that target audience?
The drama series I will be advertising is my own - Black Gold. The Key things that will probably appeal to my target audience are the setting, 1920s England is a period that hasn't really seen a lot of media surrounding it outside of Peaky Blinders so there's a gap in the market for that. the characters will also be another factor that appeals to my target audience as they both share a similar age and ambitions of vast wealth and success.
who is your target audience, be specific. think carefully about demographics
The target audience is 15 - 21 year olds, English speaking. my intended target audience will probably hold an interest to either history or dramas, or both. this allows my show, despite its historical setting, to be enjoyed by anyone who likes drama shows.
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