M3 and M4 WIP

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Improvements 

So, as the brief says, the music video can include live action, and that’s what we chose. there aren’t any graphical elements included as i felt that it would hamper the message behind the music video. Our music video also ran for the length of the Song, the first version fell about 30 seconds short of covering the entire song so we had to add extra footage of James training in order to plug the gap. All the content we used was created by James, Lewis and myself, there’s no copyrighted elements in the video apart from the song itself. In the filming diary there were plans to have external footage play over the opening of the documentary but i decided against it. 

Camera shots normally used in pop videos are medium shots in order to see the artist and the background. there are instances of other shots being used such as over the shoulder shots, close ups and wide shots, but these are less common. in terms of our music video, we used a whole range of shot types including mediums, wides and close ups. Editing on music videos normally comprise of camera shots cutting when the beat changes.

Our costumes needed to feel authentic to the location and time period, so it was only natural to have both myself and James wearing our usual clothes. the clothes worn were school uniforms, as it fits in with the setting of the music video. There was a continuity error involving the clothes worn around 40 Seconds into the video that we fixed on the second day of filming.

Shot types, the start of the video begins with a slow down pan of the camera towards the protagonist and the video ends with a slow upwards pan away from the protagonist, this helps give the video a sense of symmetry and allows the story to come full circle. Another shot that i’d like to point out is the one at 0.46. it’s meant to be reminiscent of old western films where either the protagonist or the antagonist are introduced via a slow pan upwards that first reveals their feet, legs, torso and then head, here, i elected for just the feet shot, as it feel it builds up a sense of dread and suspicion about the character. it also creates an aura of superiority as the camera is below the antagonists and it therefor makes him look dominant and menacing. 

Improvements from March 2023 for M3

Conventions of music videos 

put a link between visuals and lyrics , genre characteristics, inteextual references, notions of looking, objectification of females, demands of a record label

Improvements from March 2023 for M4 

The client brief is as follows 

Create existing music video for a song with no existing music video 

-music videos length must be at least the full duration of the song 

-the music video must compromise a minimum of 70% original content, filmed footage and/or graphics/animation

-if sourced video footage is included, it must be copyright/royalty free

-the video content can be live action and/or graphic elements 

-the video can be narrative, concept, performance or a combination of styles

-the content must be suitable for and appeal to the musics target audience 

-the music video mist take into account the conventions of a genre 

-the music video must also comply with all relevant legislation/regulations 

-he music video must not exceed a bbfc rating of 12a

-the final master videos must be exported as HD1080 and 25fps 

-two final master videos must be exported 

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M3 & M4