TV Trailer
- played on BBC 1 and 3 Channel as-well as on BBC Player on evenings, primarily Sunday and Monday nights. played on YouTube 24/7
I have chosen YouTube for one singular reason; 2.1 billions people use YouTube a month. 694,00 hours are watched every minute and on almost every video there are ads, so advertising my TV show on YouTube is bound to reach some potential viewers. YouTube is the best advertising platform there is. Most young people use YouTube and those that don't will be exposed to my shows adverts through other means. The BBC do have YouTube channels such as BBC3 and BBC 2 which is where they put up clips of their shows, but they don't actually place ads before videos. this hasn't really changed their viewing figures so its of no real importance if i advertise that way or not. Suitable for my target audience because 15 -21 year olds make up the vast majority of YouTube viewers, so it stands to reason that a decent chunk of those viewers will actively look at my advert.
on top of YouTube, I will be advertising on BBC 1 and 3 as they also attract a large audience, it may also be cheaper as I'm going through another department in the BBC. its also convent for viewers as they can simply switch over when the series is released. the adverts will be released on evenings and will play primarily on Sunday and Monday nights as that's when most people are inside in the evenings, therefore maximising the amount of viewers that are exposed to my show. BBC themselves use your own platform to advertise their shows and its been very successful for the last 60 years, so why change it if its not broken? Suitable for my target audience because, despite its fall In viewership, is still heavily used by 15 -21 year olds.
Radio Trailer
- played on BBC 1, 2. 3 Radios, and Spotify mainly during commuting hours in the morning and afternoon to maximise the amount of listeners as they'll all be commuting to work. Definity wont be as useful as advertising on YouTube or the BBC channels as not many 15 -21 year olds will be listening to the radio.
Poster
on the side of bus depot, outside supermarkets, really anywhere where youths are present. Buses work well as there always about, the same with posters at bus stations. posters are youth centers, swimming pools and at train stations, basically anywhere where my target audience is normally present this is probably the cheapest option besides a social media post which means that we can put alot of them out, therefore increasing the total amount of people who may watch my show. Suitable for the target audience because the chances that my TA sees even one poster is extremely high.
Social Media Post
As mentioned previously, its the cheapest and most effective way of advertising my show. an Instagram or tiktok account can be set up within minutes and is used by hundreds of millions of people all across the world. the majority of users also happen to be between the ages of 15 - 21. The BBC uses all platforms associated with social media except for Snapchat and every post is normally viewed by tens of thousands of people so lack of interest or exposure is definitely not a problem.
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