D1 Legal and ethical constraints within my campaign

For the advertising campaign to be both successful and legal I had to follow the principles and rules set by ASA, the advertising standards agency. There are reach only 2 "codes of practice" when it comes to advertising. the BCAP, broadcast committee of advertising practice, these guys deal with all broadcast media. the second is CAP, committee of advertising practice, these people cover all non broadcast media such as newspapers or online media. 

The checklist Staes that my advert must accurate, legal, decent, truthful, honest and socially responsible. 

Accurate?

when talking about accuracy in advertisements its really only asking whether the advert looks the same as the finished product. now from a certain point of view one could argue that my advert is not an accurate representation to my show, because I used a video-game in order the create a location and setting I believed whas fitting to my script. this isn't a problem if the rest of the show is produced and filmed the same way, which would admittedly be cheaper to produce. 

Legal and Decent?

For an advert to be considered legal it must not infringe on copyright, slander someone's name, use audio or visuals without permission. my adverts don't cross any of these lines. each characters of mine is original and is not copied from anyone. No one is intentionally slandered in my Trailers or posters and all audio visual elements are my own, created by me or sourced off a copyright free website such as pixabay. as mentioned before, the only breach of copyright is the shawshank redemption backing theme for both my radio and "all along the watchtower2 by Jimmy Hendrix in my tv trailer but this can easily ratified, so its not that big of an issue. 

Decent 

For an advert to be considered "Decent" it can not be irresponsible or harmful. my adverts are neither. it does not encourage illegal or harmful activities, gambling or drug use. theres no need for any of those taboo subjects in my trailer or show as it just wouldn't fit in with the narrative and story I was trying to tell. 

Truthful, honesty and social responsibility 

My advertising campaign Is completely honest. it makes no statement that could be exposed as lies. the lack of dialogue in the show makes it less likely that I would have breached the checklist rules. If I do continues using the video game as the way to film the actual show then all of my adverts will have been entirely honest. no information was withheld, no false claims were made. the adverts are clean.

Social responsibility 

my advertising campaign is entirely socially responsible. no racial/sexist stereotypes were made, there was just no need for it. gender dynamics didn't matter as there was only a few seconds of footage where a man was on screen. no class bashing occurred, nor was there anything that could be considered offensive to literally anyone. No case can be made that I singled out a theory and didn't adapt the advertisement to fit it as I ignored all theory's such as Laura Mulveys male gaze theory as it just doesn't apply to my show and Stuart halls representation theory for the same reason it was never my intention to create something with those themes in as it just wouldn't makes sense in my story.