History of music videos analysis

 video 1 25+ years ago

The Beatles, Yellow Submarine

Directed by George dunning

Artists The beatles

Year released: 1966

The music video for Yellow Submarine is not industry standard. it follows very little conventions of previous Beatle music videos. The music video is created using an animated style. much like The Simpsons or Charlie Brown. The submarine interior is utterly Bizarre. It’s larger inside then the submarine appears on the outside. Characters movements and facial features are not in any way realistic. the submarine itself acts in such a way that you start to believe it’s alive and it’s sentient.

video 2 10 years ago

shakira waka waka

directed marcus raboy 

date released 2010

video is intercut with broadcasts of the world cup. this is hardly groundbreaking as several other songs did this years before waka waka come out. the title of the song is african for “do it” and the lyrics of the song include African phrases and the language. African instruments are also present in the background of the music video aswell as the song. classic conventions of music videos are present including camera cuts and instruments playing. the song itself was selected as the world cups anthem which is incredibly rare too see. the visuals easily match the theme of the song as they the screen is filled up with bright colours, which connotes a sense of excitement, this is also a convention of other pop songs. visual techniques used camera cuts aswell as a range of different shots including, but not limited to, wide shot, medium shot, opening shot, close up.

video 3 10-25 years ago

Hey Ya

directed by Bryan Barber

date released: 2003

Music video is incredible different compared to previous songs by the duo, starts off with footage of women screaming in excitement. highly reminiscent of footage recorded of fans reacting to the Beatles on the Ed Sullivan show in 1964. Colours used in the video are incredibly bright and distracting. Green is the predominant colour worn by members on the stage. the artist, Andre 3000 plays all 8 band members on stage which apparently took 2 days to film. shot types used in the video are typical of the Outkast’s regular music videos. mostly close up shots. the odd long shots makes an appearance in an effort to show every member of then band. panning shots are also present.